homemade

Homemade means made at home. Yours or someone else’s. Any home, really, but especially your mom’s or grandmother’s or the home of anyone whose cooking might make you feel nostalgic.

When companies that sell mass-produced, vacuum-sealed, sometimes also frozen foods tell you their products are “homemade,” this is the feeling they’re trying to evoke: Somebody else cooked something just for you and you ate it and you were safe.

That much is obvious. But emotional appeal aside, calling something mass-produced, vacuum-sealed, and possibly frozen “homemade” is a strange thing to do.

The word “homemade” suggests that where you make something (home) is more important than how you make it (or what the hell’s in it or how it tastes). But everyone knows “homemade” products are actually made in factories. It’s a lie we’re all in on, like “Passing away isn’t as bad as dying” or “CEOS make 380 times as much as the average worker because they work 380 times as hard.”