Sometimes when people try to sell us things, they use words in unusual ways. They do this because they know we won’t call them on it.

World-class is an advertising term that sounds like it means “the envy of everyone in the world.” What it actually means is that someone is trying to sell you something most people have never heard of.

Well, no. What it REALLY actually means is nothing.

Assuming “class” means “category,” then what are the other classes? City-class? State-class? Ocean-class? Space-class? How do you know which class something belongs in? Why is world-class the best class?

These are just a few of the questions nobody ever asks.