spin cycle: school closings

You will never hear a public official say, “We’re closing a bunch of elementary schools in poor neighborhoods to save money. Please don’t try to stop us.”

Instead, she might say something like this:

“Consolidating underutilized schools will allow us to safely move these children to a higher-performing welcoming school near their home with all investments they need to thrive in the classroom.”

Look at all those long, lifeless words: consolidating, underutilized, high-performing, investments. Notice the two emotions she asks you to feel: safe and welcome.

People who talk like this — a lot of jargon with a powerful emotion thrown in here and there — are not always misleading you on purpose. Sometimes they have also misled themselves.